Post-production is when everything starts to come together. Without each role, the production process would not run smoothly. The production assistant is responsible for any request needed during the production process such as moving equipment, answering phones, and operating office equipment.Įach person involved holds an important role in the production process. This person will set up, maintain, and operate the audio equipment. This role supports the building and maintaining the equipment needed for the camera. They are the chief lighting technician in charge of moving overhead equipment in order to perfect the lighting. They focus the camera on the subject during the production. Also known as the first assistant camera. They make the important artistic decisions in correlation to the imagery. In charge of the cinematography, which includes the camera and lighting. This person oversees the production and has a strong impact on the decisions that take place throughout the entire process such as casting, selecting the script, directing, and editing. The creative lead of the film, who is ultimately in charge of the production process. In order to execute the production, there are several important people needed on set that perform different roles. Production is where we execute the plan we set in pre-production. This stage includes the entire filming process. ProductionĪfter completing the pre-production process, it’s time to start production. You may also want to include real employees or customers depending on the type of video you’re making.įollowing these steps will help you plan an effective video and streamline the production process. This may include actors for live-action videos or voiceover talent for animated videos. After planning your video, you need to hire talent to perform your script. By visualizing each shot of your script, you can refine your art style and prepare for production.Ĭasting talent. Storyboards let you translate your ideas into visualizations. When writing a script, remember that 150 words equates to about one minute of runtime, and marketing videos should generally be three minutes or less in length. Your script is one of the most important aspects of your video. explainer videos, commercials, documentaries, testimonial videos, etc.)? Do you want to make an animated or live-action video? What channels will your video be distributed on? What type of video do you want to make (e.g. You should also establish a budget to help maximize your video’s ROI. Set milestones for finalizing your script, starting production, starting post-production, and distributing your video. Creating a timeline for your video will help you stay on budget and keep your marketing strategy on track. Think of the small details that are going to set your story apart. Understand why you want to captivate your audience and how you are going to do so. Before starting your script, it is important to determine who you want to target with your video.Ĭreating your purpose. Your video should be curated to appeal to your target audience’s buyer personas. What do you want to accomplish with your video, and what should viewers take away after watching the video? By creating a full-fledged creative brief, you’ll answer important questions that inform the production process.Įstablishing your goals. The pre-production stage is when you lay the foundation for your video by planning all of the key details. The video production process can be broken up into four stages:Įach of these stages includes several key steps that contribute towards making a high-quality marketing video. Contact us today to learn more about our professional startup video production services. To help you elevate your video marketing strategy, here’s a step-by-step guide to the video production process.Īt Digital Spark Studios, we have extensive experience planning and producing impactful marketing videos that generate results. From pre-production to distribution, there are several important steps that you need to take to produce a great video and ensure the right people see it. To achieve these benefits, it’s important to understand all that goes into making an impactful video. A high-quality video can maximize your marketing efforts by increasing brand awareness, building consumer trust, and generating more conversions. Video production can be a difficult endeavor, but the results are certainly worth the effort.
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