So what are you waiting for? Go ahead and try this new feature out. All of the designs come “with focuses that span across natural wearable makeup, desirable trends, bold and vibrant looks, playful exotic designs, looks for the risk-takers, and of course the iconic, timeless beauty that MAC is known for.” All of the 12 designs offered for the game were all created from scratch. When asked about how he came up with the makeup looks, Jennings explained that as an artist, he was inspired by “just about everything” and it was the same for this game. Talking further about the collaboration, the partnership was clear from the beginning given that “MAC consumers love entering fantastical worlds where they can express themselves” while Sims players “love creating makeup looks.” However, he said he is now “hooked” and in fact enjoys “living and gardening” in the virtual world. Jennings revealed that while he was familiar with The Sims 4, he hasn’t played it before working on the project. According to Jennings, the two brands “both empower out communities to be themselves and express themselves however they wish.” This connection is one of the reasons why the two brand wanted to collaborate with each other. Talking about make-up, Jennings said that he “love the art of makeup and allowing myself to self-inspire as I choose colors to mix and customize looks.” He said further that once makeup is involved, there is an added emotional connection. Peterson went on to say that the team at The Sims is “excited to share these fantastic looks with our players and see the Sims they create.” She added that it was “a joy to collaborate with Romero and the MAC team.” Romero refers to MAC Director of Makeup Artistry Romero Jennings. In a statement, The Sims producer Dana Peterson said that the brand identities of the two worked well together and this is seen in the current partnership. Its EA Play presentation this year focused heavily on how the game has helped foster a community for players to express themselves, and a recent update focused on adding a greater diversity of skin tones and fine-tuning sliders.Through this partnership with MAC, The Sims 4 hopes to give everyone the chance to transform themselves into who they want to be or give them the freedom to try something new. EA has partnered with the cosmetics company MAC for a line of Sims-branded eyeshadow in nine shades. Both definitely enhance our day-to-day lives."ĮA has made a point of making The Sims 4 more inclusive and body-positive. Makeup and video games are the perfect escape to bring your perfect virtual world to the real life. "They understand the impact it can make on themselves and their followers. "Many gamers stream live and understand the power of the slightest gesture of makeup," Romero Jennings, MAC director of make-up artistry said. 46 Likes, TikTok video from centennialworld (centennialworld): 'introducing maccosmetics x thesims thesims sims4 maccosmetics macxthesims makeup. You can purchase the palette for $32 USD through the Mac Cosmetics site. The pan includes nine shades including smoky brown and shimmer shadows, all in a Sims-themed box. Input Mag reports that the product is called the Sims Eye Shadow x9 Palette Starring The Sims. Now EA has partnered with the cosmetics company MAC to create a line of Sims-themed eyeshadows, so you can look like your Sim that looks like you that looks like your Sim. MAC Cosmetics released a nine-shade eye-shadow palette inspired by the Sims video-game franchise on Monday. The Sims is all about character customization and hilarious death traps, but mostly the character customization.
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